Thanks to its fitness benefits, cold plunge therapy has become a cornerstone in the lives of many, including athletes, trainers, and health-conscious people. It's particularly touted for its positive impact on muscle recovery and performance enhancement, which are major concerns for gym-goers and fitness trainers.
Dubai’s fitness scene is no exception to the exploding popularity of cold plunge therapy. If you want yours to stand out in a city with more than 400 gyms, you should consider adding this routine to your facility. However, your clients can’t enjoy true fitness benefits until you create the right cold plunge routine.
A Kula Recovery, we specialize in helping Dubai-based gyms set up cold plunges aligned with their clients’ fitness and recovery needs. In this post, we’ll explain how you can set up the perfect cold plunge routine for your gym clients.
Step 1: Know How Cold Plunge Therapy Works
Given its growing popularity, cold plunge therapy can help boost your gym membership and retention, but only if you do it the right way. The first step in that direction is to understand how the therapy works and its physiological benefits.
When you plunge into cold water, vasoconstriction occurs, which lowers blood flow to your muscles, leading to inflammation reduction. Once out of the cold water, your body begins to warm up, and blood flows back to the muscles, flushing out toxins and promoting healing.
Cold plunges are particularly effective in reducing delayed onset muscle soreness (DOMS), a common issue after intense workouts. Cold plunging offers a combination of cryotherapy and muscle recovery that can enhance athletic performance and promote faster recovery. That’s one of the best ways to attract more clients to your gym.
Step 2: Check Your Current Facilities

First, check what cold plunge equipment is available at your gym. If you haven't got one already, you can choose from portable tubs or built-in pools. You also have the option to build your own cold plunge. Each has its pros and cons, depending on your space and budget.
Whichever cold plunge you choose, be sure it can maintain the water temperature consistently maintained between 1-10°C for optimal muscle recovery. In addition to temperature control, the setup should allow you to maintain proper hygiene without stress. Check if the equipment comes with a fine particulate filter and an Ozone water treatment system. These features make it easy to keep your plunge clean and hygienic.
Step 3: Create a Structured Warm-Up Routine
Your clients will need a proper warm-up routine to reap the true benefits of cold plunge therapy. Typically, pre-plunge preparation includes light cardio, dynamic stretches, or mobility exercises to help raise the body’s core temperature, which makes the therapy more effective. It also prepares your body and reduces the risk of shock from the cold.
It’s also a good idea to perform a quick client assessment before every cold plunge session. This ensures they are in good health and ready for the cold exposure. You should also have safety protocols in place to prevent injury and make your clients feel at ease during the plunge.
Step 4: Decide Session Duration and Recovery Frequency
One of the most common questions your clients may ask about cold plunge therapy is how long they should stay in the water. For beginners, three to five minutes is the standard session duration. More experienced clients may extend their time to up to 10 minutes, depending on their fitness level and tolerance to cold exposure.
In general, it’s recommended to schedule cold plunge sessions two to three times a week. This allows your clients to adapt to the cold exposure and determine a recovery frequency based on their regular workout routine.
The bottom line is that every client will need a personalized routine. This amplifies the physical and mental health benefits of cold plunge.
Step 5: Timing – When to Plunge

The best time to incorporate cold plunges depends on the client’s fitness goals and the type of training they are doing. Most fitness enthusiasts and athletes prefer post-workout recovery. That means you can time a cold plunge after their workout sessions.
Alternatively, some athletes choose to use cold plunges pre-workout. Cold plunging offers pre-workout benefits like a boost in mental focus and energy. This can be particularly beneficial for clients who are engaging in endurance training or need a mental reset before a workout.
The key is to tailor the cold plunge timing depending on your clients’ training type and fitness goals, whether that’s muscle recovery or enhancing mental clarity for the workout ahead.
Step 6: Educate Clients on Proper Technique
Teach your clients the proper cold plunge technique, especially how to enter and position themselves in the water. First, they should gradually ease into the cold water to avoid shock.
Breathing exercises can help your clients stay calm and adjust to the temperature, which will also improve their overall experience. Encourage your clients to focus on controlled, deep breaths as they enter the water. This will help them manage the initial discomfort and enhance the recovery benefits.
Step 7: Monitor Progress and Gather Feedback
As with any new fitness routine, tracking progress and gathering client feedback is an important step in adding cold plunge therapy to your gym. Ask your clients about how they feel before and after each session, and pay attention to how their bodies respond to the cold exposure. Are they noticing reduced soreness or improved recovery times?
Tracking progress will also help you adjust the routine as needed. If a client is struggling with cold exposure, you may need to reduce the duration or frequency of their sessions. Gathering feedback ensures that you're continually optimizing their cold plunge experience for the best possible results.
Create the Perfect Cold Plunge Routine for Your Gym Clients

Incorporating a structured cold plunge routine into your gym’s recovery program can significantly enhance client satisfaction. Following these seven steps can help you offer a holistic recovery experience that promotes faster muscle recovery, improved performance, and better overall well-being. Kula Recovery is here to help you bring the benefits of a cold plunge to your clients.
With the right equipment and routine, you’ll be giving your clients the ultimate recovery tool for their fitness journey. Explore our wide range of products to find one that fits your budget and fitness requirements.